The Advantages of Business-to-Business

 

Business to people, or retail sales, involves selling goods or services to the final users of the product, also known as end users. Businesses-to-business sellers usually deal with one of three types of clients; resellers, business users and institutions. Resellers are retail businesses intending to resell products. Business users use the product to create their products or manage their business. Institutions such as schools and hospitals use the product for operations.